@article{oai:nuis.repo.nii.ac.jp:00003472,
 author = {藤田, 美幸 and FUJITA, Miyuki},
 journal = {新潟国際情報大学経営情報学部紀要, Journal of Niigata University of International and Information Studies Faculty of Business and Informatics},
 month = {Apr},
 note = {In this paper, it conducted a comparative study of different levels of involvement in the marathon, using the case of a marathon with the unique characteristic of having more than 50.0% of participants with low interest in the marathon. The purpose of this study was to analyze the behavior of low-involvement marathoners and to provide a marketing resource. As a case study, it focused on the “Virtual Fun Run in Thailand”, a virtual
marathon organized by the Japanese Association in Thailand. The marathon has three unique characteristics:1. It is free of charge, 2. It is possible to participate as a team of several people, 3. It attracts participants who are not normally interested in marathon running. The format of the race was virtual. There were two courses, 50 km and 100 km, and the goal was to complete the virtual course individually or in groups over a period of one month. The following four findings were obtained.1. the attrition rate was lower for group participants than for individual participants,2. Distances of 50 km and 100 km in one month had an impact on opportunities for health improvement, but did not lead to increased opportunities for exercise, 3. Designing a plan based on insight into the "satisfaction" of the target audience will lead to paid participation, 4. Those who have experienced virtual marathons are more likely to choose virtual marathons in the future. The results of this study will be useful for the development of a new business model for virtual marathons in the with covid-19.},
 pages = {39--50},
 title = {バーチャルマラソン大会における健康スポーツ行動の関与度別の比較研究：ケーススタディ「微笑みの国を歩いて、走って、旅気分！Virtual Fun Run in Thailand」},
 volume = {5},
 year = {2022},
 yomi = {フジタ, ミユキ}
}