{"created":"2023-05-15T11:45:03.128493+00:00","id":3473,"links":{},"metadata":{"_buckets":{"deposit":"83f9e31e-fc06-47ee-901a-73c49bdedba6"},"_deposit":{"created_by":10,"id":"3473","owners":[10],"pid":{"revision_id":0,"type":"depid","value":"3473"},"status":"published"},"_oai":{"id":"oai:nuis.repo.nii.ac.jp:00003473","sets":["8:91:109"]},"author_link":["4064","3748","4063","3086"],"item_10002_biblio_info_7":{"attribute_name":"書誌情報","attribute_value_mlt":[{"bibliographicIssueDates":{"bibliographicIssueDate":"2022-04-01","bibliographicIssueDateType":"Issued"},"bibliographicPageEnd":"58","bibliographicPageStart":"51","bibliographicVolumeNumber":"5","bibliographic_titles":[{"bibliographic_title":"新潟国際情報大学経営情報学部紀要"},{"bibliographic_title":"Journal of Niigata University of International and Information Studies Faculty of Business and Informatics","bibliographic_titleLang":"en"}]}]},"item_10002_description_5":{"attribute_name":"抄録","attribute_value_mlt":[{"subitem_description":"本稿では、まず、アメリカで誕生したマーケティングの思想を、歴史展開し、その限界を指摘した。そして、国内マーケティング、国際マーケティング、多国籍マーケティング、いわゆる狭義のグローバル・マーケティングの概念を概観した。これら４つのマーケティングを包含したものを、本稿では、広義のグローバル・マーケティングと呼ぶことと主張した。\n広義のグローバル・マーケティングは、世界貿易機構（WTO）や地域的な包括的経済連携（RCEP)など世界の貿易システムによって再定義される。","subitem_description_type":"Abstract"}]},"item_10002_heading_23":{"attribute_name":"見出し","attribute_value_mlt":[{"subitem_heading_banner_headline":"【研究ノート】","subitem_heading_language":"ja"},{"subitem_heading_banner_headline":"<<Study Notes>>","subitem_heading_language":"en"}]},"item_10002_publisher_8":{"attribute_name":"出版者","attribute_value_mlt":[{"subitem_publisher":"新潟国際情報大学経営情報学部"}]},"item_10002_source_id_9":{"attribute_name":"ISSN","attribute_value_mlt":[{"subitem_source_identifier":"2434-2939","subitem_source_identifier_type":"ISSN"}]},"item_10002_version_type_20":{"attribute_name":"著者版フラグ","attribute_value_mlt":[{"subitem_version_resource":"http://purl.org/coar/version/c_970fb48d4fbd8a85","subitem_version_type":"VoR"}]},"item_creator":{"attribute_name":"著者","attribute_type":"creator","attribute_value_mlt":[{"creatorNames":[{"creatorName":"内田, 亨"},{"creatorName":"ウチダ, トオル","creatorNameLang":"ja-Kana"}],"nameIdentifiers":[{"nameIdentifier":"3086","nameIdentifierScheme":"WEKO"}]},{"creatorNames":[{"creatorName":"嶋, 正"},{"creatorName":"シマ, タダシ","creatorNameLang":"ja-Kana"}],"nameIdentifiers":[{"nameIdentifier":"4063","nameIdentifierScheme":"WEKO"}]},{"creatorNames":[{"creatorName":"UCHIDA, Toru","creatorNameLang":"en"}],"nameIdentifiers":[{"nameIdentifier":"3748","nameIdentifierScheme":"WEKO"}]},{"creatorNames":[{"creatorName":"SHIMA, Tadashi","creatorNameLang":"en"}],"nameIdentifiers":[{"nameIdentifier":"4064","nameIdentifierScheme":"WEKO"}]}]},"item_files":{"attribute_name":"ファイル情報","attribute_type":"file","attribute_value_mlt":[{"accessrole":"open_date","date":[{"dateType":"Available","dateValue":"2022-03-29"}],"displaytype":"detail","filename":"kiyo_2022.03.05.pdf","filesize":[{"value":"1.0 MB"}],"format":"application/pdf","licensetype":"license_note","mimetype":"application/pdf","url":{"label":"kiyo_2022.03.05","url":"https://nuis.repo.nii.ac.jp/record/3473/files/kiyo_2022.03.05.pdf"},"version_id":"29e252d5-f291-4b79-bfae-ab7479b74638"}]},"item_keyword":{"attribute_name":"キーワード","attribute_value_mlt":[{"subitem_subject":"グローバル・マーケティング","subitem_subject_scheme":"Other"},{"subitem_subject":"多国籍マーケティング","subitem_subject_scheme":"Other"},{"subitem_subject":"国際マーケティング","subitem_subject_scheme":"Other"},{"subitem_subject":"国内マーケティング","subitem_subject_scheme":"Other"},{"subitem_subject":"RCEP","subitem_subject_scheme":"Other"}]},"item_language":{"attribute_name":"言語","attribute_value_mlt":[{"subitem_language":"jpn"}]},"item_resource_type":{"attribute_name":"資源タイプ","attribute_value_mlt":[{"resourcetype":"departmental bulletin paper","resourceuri":"http://purl.org/coar/resource_type/c_6501"}]},"item_title":"グローバル・マーケティング概念再考　- 歴史的変遷を通して -","item_titles":{"attribute_name":"タイトル","attribute_value_mlt":[{"subitem_title":"グローバル・マーケティング概念再考　- 歴史的変遷を通して -"},{"subitem_title":"Rethinking the Concept of Global Marketing：Through Historical Changes","subitem_title_language":"en"}]},"item_type_id":"10002","owner":"10","path":["109"],"pubdate":{"attribute_name":"公開日","attribute_value":"2022-04-01"},"publish_date":"2022-04-01","publish_status":"0","recid":"3473","relation_version_is_last":true,"title":["グローバル・マーケティング概念再考　- 歴史的変遷を通して -"],"weko_creator_id":"10","weko_shared_id":-1},"updated":"2023-05-15T12:09:50.867363+00:00"}