@article{oai:nuis.repo.nii.ac.jp:00003492,
 author = {FUJITA, Miyuki and SATO, Yasuko and FUJITA, Miyuki and Sato, Yasuko},
 journal = {新潟国際情報大学 国際学部 紀要, NUIS Journal of International Studies},
 month = {Apr},
 note = {In this paper, the authors review the policy and cultural context of medical tourism in Thailand and describe the recent tourism trends. From these data
analysis, the paper discusses how the marketing management process is being developed. Massage for example, has been practiced in Thailand since about 700
years ago. It has established its own positioning in the field of wellness services. The service is also actively offered in private hospitals. Furthermore, it was revealed that the country is promoting medical tourism as a national strategy, with a cross-section of ministries and agencies, and national marketing and promotion activities. The tourism industry in Thailand accounts for about 12-14% of the gross domestic product, of which medical tourism expenditure accounts for 1%, and tourism expenditure is higher than that of non-medical tourists. Since 2020, the COVID-19 pandemic has restricted tourism activities around the world. In the future, the research must examine the current situation and issues of the tourism industry and marketing of advanced medical tourism in Thailand.},
 pages = {41--52},
 title = {The Current Condition and Issues of Medical Tourism in Thailand ：A Study on the Marketing Management Process},
 volume = {7},
 year = {2022},
 yomi = {フジタ, ミユキ and サトウ, ヤスコ}
}