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ハイブリッドまちあるきによる地域資源の価値創造 ―「にいがたクエスト」を事例として―
https://nuis.repo.nii.ac.jp/records/2978
https://nuis.repo.nii.ac.jp/records/2978ce7561d0-e39b-4f07-b9ab-22b32a733f9f
名前 / ファイル | ライセンス | アクション |
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kiyo_2019.03.11 (441.8 kB)
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Item type | 紀要論文 / Departmental Bulletin Paper(1) | |||||
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公開日 | 2019-04-22 | |||||
タイトル | ||||||
タイトル | ハイブリッドまちあるきによる地域資源の価値創造 ―「にいがたクエスト」を事例として― | |||||
タイトル | ||||||
言語 | en | |||||
タイトル | A Rebirth of Community Resources on Hybrid Walking around Town ― A Case Study of “Niigata Quest” ― | |||||
言語 | ||||||
言語 | jpn | |||||
キーワード | ||||||
言語 | en | |||||
主題Scheme | Other | |||||
主題 | hybrid walking | |||||
キーワード | ||||||
言語 | en | |||||
主題Scheme | Other | |||||
主題 | regional innovation | |||||
キーワード | ||||||
言語 | en | |||||
主題Scheme | Other | |||||
主題 | regional enhancement | |||||
キーワード | ||||||
言語 | en | |||||
主題Scheme | Other | |||||
主題 | gamification | |||||
キーワード | ||||||
言語 | en | |||||
主題Scheme | Other | |||||
主題 | narrative marketing | |||||
資源タイプ | ||||||
資源タイプ識別子 | http://purl.org/coar/resource_type/c_6501 | |||||
資源タイプ | departmental bulletin paper | |||||
著者 |
藤田, 美幸
× 藤田, 美幸× FUJITA, Miyuki |
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抄録 | ||||||
内容記述タイプ | Abstract | |||||
内容記述 | In this research, the researcher developed “hybrid walking”- walking around town that combines gamification analog and digital with a narration of community resources. This walking around town increases the value of reginal resources. The researcher experiments to prove “hybrid walking” of gamification and narration. Narration evokes powerful emotions, inspires change and drives action. Gamification describes the broad trend of applying game mechanics to non-game environments to motivate people and alter their behaviors. This model experiment was done in Niigata City. Participants who increased social communication have a strong passion towards the town. Thus, they stayed longer, spent more money and they were satisfied than localresidents did. “Hybrid walking” enables town-walks to be more flexible so participants can move faster in developing their regional innovations in their dynamic environment. | |||||
書誌情報 |
新潟国際情報大学経営情報学部紀要 en : Journal of Niigata University of International and Information Studies Faculty of Business and Informatics 巻 2, p. 141-151, 発行日 2019-04-01 |
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出版者 | ||||||
出版者 | 新潟国際情報大学経営情報学部 | |||||
ISSN | ||||||
収録物識別子タイプ | ISSN | |||||
収録物識別子 | 2434-2939 | |||||
著者版フラグ | ||||||
出版タイプ | VoR | |||||
出版タイプResource | http://purl.org/coar/version/c_970fb48d4fbd8a85 | |||||
見出し | ||||||
大見出し | 【紀要論文】 | |||||
言語 | ja | |||||
見出し | ||||||
大見出し | <<Articles>> | |||||
言語 | en |