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The Current Condition and Issues of Medical Tourism in Thailand :A Study on the Marketing Management Process
https://nuis.repo.nii.ac.jp/records/3492
https://nuis.repo.nii.ac.jp/records/34928eed5bdd-4555-4083-9652-8137ed2e889e
名前 / ファイル | ライセンス | アクション |
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kiyo_2022.02.03 (815.9 kB)
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Item type | 紀要論文 / Departmental Bulletin Paper(1) | |||||
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公開日 | 2022-05-02 | |||||
タイトル | ||||||
タイトル | The Current Condition and Issues of Medical Tourism in Thailand :A Study on the Marketing Management Process | |||||
タイトル | ||||||
言語 | en | |||||
タイトル | The Current Condition and Issues of Medical Tourism in Thailand :A Study on the Marketing Management Process | |||||
言語 | ||||||
言語 | eng | |||||
キーワード | ||||||
言語 | en | |||||
主題Scheme | Other | |||||
主題 | Medical Tourism | |||||
キーワード | ||||||
言語 | en | |||||
主題Scheme | Other | |||||
主題 | Healthcare Tourism | |||||
キーワード | ||||||
言語 | en | |||||
主題Scheme | Other | |||||
主題 | Thailand | |||||
キーワード | ||||||
言語 | en | |||||
主題Scheme | Other | |||||
主題 | Marketing Management Process | |||||
資源タイプ | ||||||
資源タイプ識別子 | http://purl.org/coar/resource_type/c_6501 | |||||
資源タイプ | departmental bulletin paper | |||||
著者 |
FUJITA, Miyuki
× FUJITA, Miyuki× SATO, Yasuko× FUJITA, Miyuki× Sato, Yasuko |
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抄録 | ||||||
内容記述タイプ | Abstract | |||||
内容記述 | In this paper, the authors review the policy and cultural context of medical tourism in Thailand and describe the recent tourism trends. From these data analysis, the paper discusses how the marketing management process is being developed. Massage for example, has been practiced in Thailand since about 700 years ago. It has established its own positioning in the field of wellness services. The service is also actively offered in private hospitals. Furthermore, it was revealed that the country is promoting medical tourism as a national strategy, with a cross-section of ministries and agencies, and national marketing and promotion activities. The tourism industry in Thailand accounts for about 12-14% of the gross domestic product, of which medical tourism expenditure accounts for 1%, and tourism expenditure is higher than that of non-medical tourists. Since 2020, the COVID-19 pandemic has restricted tourism activities around the world. In the future, the research must examine the current situation and issues of the tourism industry and marketing of advanced medical tourism in Thailand. |
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書誌情報 |
新潟国際情報大学 国際学部 紀要 en : NUIS Journal of International Studies 巻 7, p. 41-52, 発行日 2022-04-01 |
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出版者 | ||||||
出版者 | 新潟国際情報大学国際学部 | |||||
ISSN | ||||||
収録物識別子タイプ | ISSN | |||||
収録物識別子 | 2189-5864 | |||||
著者版フラグ | ||||||
出版タイプ | VoR | |||||
出版タイプResource | http://purl.org/coar/version/c_970fb48d4fbd8a85 | |||||
見出し | ||||||
大見出し | 【社会科学編】 | |||||
言語 | ja | |||||
見出し | ||||||
大見出し | 【Social Sciences】 | |||||
言語 | en |